September 13, 2018
Washington, DC (September 13, 2018) – The Job Creators Network Foundation (JCNF) and Public opinion expert Scott Rasmussen today announced a new, long-range project called The Weekly Pulse to track Americans’ attitudes on the economy, their own financial circumstances, the job market, and a range of other pocket-book and small business issues.
“Scott is widely respected as one of the country’s best public opinion researchers, and we are thrilled with this new partnership,” said JCNF President Elaine Parker. “We think there is a need for research that sees the economy through the eyes of average Americans, detects changes when they are happening, and explains all of that in a way that is interesting and useful.”
Rasmussen, a fixture on the political scene for decades, recently announced his latest venture, ScottRasmussen.com, a one-stop resource for data-driven analysis that explores the underlying currents of public opinion.
“We are excited to work with the Job Creators Network Foundation to measure public perceptions of the economy and related issues,” said Rasmussen.
Rasmussen and Parker unveiled the first report this morning based on data collected earlier this week. 55 percent of Americans rate the economy as excellent or good. Thirty percent say it’s fair, while only 13 percent think the economy is poor.
Roughly 40 percent of Americans think the economy is getting better. Twenty-one percent think it’s getting worse, and 34 percent say the economy is about the same.
“Americans are generally positive about the economy. What’s interesting that their perception of the economy seems to be influenced by their political views,” said Rasmussen.
According to the survey, 23 percent of Republicans say the economy is excellent. Only 6 percent of Democrats agree. Nearly half of Republicans rate the economy is good, while only 35 percent of Democrats see it that way. Only 7 percent of Republicans say the economy is poor. Nearly three times that many Democrats (19 percent) think the economy is doing badly.
“I’ve been watching this phenomenon develop for quite a long time, but this data brings it into clear focus,” said Rasmussen. “Americans experiencing the same economy see it very differently depending on their political affiliation.”
Also, according to the Pulse, Americans seem to want more balance in the news coverage of the economy.
Fifty-five (55) percent of Americans say news outlets spend too much time reporting on big corporations. Only 10 percent believe there’s too much attention paid to small businesses.
Roughly a third (36 percent) say news outlets report economic news in a way that is understandable and useful. Forty-four (44) percent say they don’t.
“What stands out to me is that a large plurality thinks the business and financial news is dominated by what’s happening on Wall Street. They want more focus on Main Street,” said Parker, whose foundation is an educational resource for small businesses and employees. She noted that the business-oriented television networks, and the financial publications, focus much more on publicly-traded companies and their CEOs than they do on small firms.
“If you watch any of the business networks, it’s a parade of Fortune 500 CEOs. Their viewers seem to want more voices from the small business sector,” she said.
Every week, Rasmussen will ask 1,000 randomly selected Americans to answer five questions on the economy that will not change, and a handful of additional questions aimed at current issues, developing stories, and trending topics.
Also, as part of the project, JobCreatorsNetwork/ScottRasmussen.com will release a monthly analysis called The Monitor, a more in-depth look at how Americans see the economy. The Monitor will be released on the fourthThursday of every month at 9:30 am.
“This data contained in these reports will have implications for policymakers, investors, journalists, academics, market researchers, political candidates, and anyone else who wants to know what Americans are thinking, when they’re thinking it, and when their opinions are changing,” said Rasmussen.
Last month, Rasmussen launched the ScottRasmusen.com Daily Tracking Poll, in partnership with HarrisX, a leading research company specializing in online surveys. That tracking poll will produce an ongoing gauge of American voters’ political sentiment.
Click here to view this week’s entire Weekly Pulse. For more information about the Job Creators Network Foundation, please visit www.jcnf.org. For more information about ScottRasmussen.com, please visit www.scottrasmussen.com.